Source: LiveEarth.org

Live Earth is a 24-hour, 7-continent concert series taking place on 7/7/07 that will bring together more than 100 music artists and 2 billion people to trigger a global movement to solve the climate crisis.

Live Earth will reach this worldwide audience through an unprecedented global media architecture covering all media platforms - TV, radio, Internet and wireless channels.

Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection, The Climate Group and other international organizations to drive individuals, corporations and governments to take action to solve global warming. Former U.S. Vice President Al Gore is the Chair of the Alliance and Partner of Live Earth.

Live Earth was founded by Kevin Wall, the Worldwide Executive Producer of Live 8, an event that brought together one of the largest audiences in history to combat poverty. Wall formed a partnership with Al Gore and the Alliance for Climate Protection to ensure that Live Earth inspires behavioral changes long after 7/7/07.

Live Earth will stage official concerts at Giants Stadium in New York; Wembley Stadium in London; Aussie Stadium in Sydney; Copacabana Beach in Rio de Janeiro; Maropeng at the Cradle of Humankind in Johannesburg; Makuhari Messe in Tokyo; the Steps of the Oriental Pearl Tower in Shanghai; and HSH Nordbank Arena in Hamburg.

Live Earth concerts will be broadcast to a live worldwide audience by MSN at www.LiveEarth.MSN.com.

With support from the U.S. Green Building Council, creators of the LEED Green Building Rating System, Live Earth will implement new Green Event Guidelines. All Live Earth venues will be designed and constructed by a team of sustainability engineers who will address the environmental and energy management challenges of each concert site, as well as the operations of sponsors, partners and other Live Earth affiliates. Each venue will not only be designed to maintain a minimum environmental impact, but will showcase the latest state-of-the-art energy efficiency, on-site power generation, and sustainable facilities management practices.

Live Earth is a project of the SOS campaign , which is using a powerful multimedia platform - films, television, radio, Internet, books, wireless and others - to move people to combat the climate crisis.

Live Earth will be broadcast worldwide through multiple media channels - TV, radio, Internet and wireless channels.

Live Earth concerts will be streamed live by MSN at www.LiveEarth.MSN.com.

Live Earth Press Releases

LIVE EARTH BRAZIL REVEALED
LOS ANGELES (June 26, 2007) – Live Earth organizers today revealed the line-up of popular music artists who will be performing at the Brazil leg of the 7-continent, 24-hour Live Earth concerts on July 7, 2007. Pharrell Williams, Lenny Kravitz, Macy Gray and others will perform in front of an estimated one million people at the free concert on Copacabana Beach. Brazil is the only country hosting a Live Earth concert that is entirely free and open to the public.

SHAKIRA AND ENRIQUE IGLESIAS JOIN LINE-UP FOR LIVE EARTH HAMBURG
LOS ANGELES (June 22, 2007) – Grammy Award-winning music artists Shakira and Enrique Iglesias are joining the blockbuster line-up of performers who will be playing Live Earth Hamburg at HSH Nordbank Arena on 7/7/07, Live Earth organizers announced today. Tickets for Live Earth Hamburg are available at www.eventim.de/eve/liveearth or by calling Eventim at 01805/570 000 (0,14 EUR/Min).

KEITH URBAN AND TAKING BACK SUNDAY JOIN LINE-UP FOR LIVE EARTH NEW YORK
LOS ANGELES (June 22, 2007) – Keith Urban and Taking Back Sunday are joining the blockbuster line-up of performers who will be playing Live Earth New York at Giants Stadium on 7/7/07, Live Earth organizers announced today. A limited number of tickets are available at www.livenation.com/liveearth or by calling Ticketmaster at (212) 307-7171 and (201) 507-8900.

ABSOLUT(R) VODKA JOINS FORCES WITH LIVE EARTH TO COMBAT GLOBAL WARMING
NEW YORK (June 21, 2007) — Today, ABSOLUT(R) Vodka announced its partnership with Live Earth in its fight against global warming. As part of this alliance, ABSOLUT will act as the title sponsor of the “Live Earth SOS” short films series aimed at generating awareness for the global climate crisis. The partnership, which “debuts” at the 7/7/07 Live Earth concert at Giants Stadium in New Jersey, marks another step in the brand’s ongoing commitment to help combat global warming.

METALLICA, KASABIAN, PUSSYCAT DOLLS AND TERRA NAOMI JOIN LIVE EARTH LONDON LINE-UP
LONDON (June 19, 2007) – Metallica, Kasabian, Pussycat Dolls, and Terra Naomi are the final acts to be added to the Live Earth London line-up performing at Wembley Stadium as part of the 24-hour, 7-continent Live Earth concert series on 7/7/07.

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